In the end, we are a business too. And hence, Business Books is something that we look forward to since there are learning and insights which takes us a level higher as a team and as individuals. Clients soliciting ghost writing for Business books are mostly business experts and thought leaders with decades of experience and in the process of absorbing the material for the book from them, the learning and our own intellectual growth is massively stimulated and accelerated.
That being said, business book are really difficult. We encounter clients with business spaces that we are not familiar with and we have to start from the scratch. The worst (and also the best!) is when a non-techie writer is with a client who has been in a tech business. It is worst because it is a domain that has not been touched by him/her. It is best because he/she gets out of the comfort zone and when the project is completed – he/she once again realises that all is possible.
Apart from personal experiences of the client, we recommend to supplement the book with case studies and research that can add more substance. We are also happy to conduct interviews and take scoops from recommended people from the client to add more weight to the book. However, just like any other project, we do follow our seven step structure to remain right on track.
If you have a business book brewing in your head, allow us to blend it and make the tea/coffee (whatever you prefer!) that’s gonna spark something!