Self-help books – it is one of the biggest market. Remember Shiv Khera? Ignoring the possibility of having any substance in the content of self help books, there is still a wide young aspirational market which is ready to empty their wallets for it. But, it is not just the writing that must be interesting. It is the overall presentation of the book, laced with personal experiences that makes the book sellable in this regard.
Self help books demand more planning and structuring other than the usual ones because it is not meant to entertain but educate (almost). It must be easy to consume so that it appeals to a wider range of audience with all kind of levels and must crisply tell something that the audience either doesn’t know or has been ignoring. There has to be ‘wow’ moments – which must keep coming here and there to amuse the reader and make them realise that what they are reading is worth their time, money and energy. We work with the client and discuss the psychology of the potential reader to hone the book as much as possible. We also invent exercises and quizes to keep the book more engaging.
A self help book – if rightly written and rightly marketed – can have a very high level of impact both in terms of popularity and sales. Contact us and let’s explore the possibility of writing the self-help books that you have been thinking of since lately!